From Broadway stages to 250 billion views in feed. Storytelling, scaled. Co-Founder + Chief Creative & Innovation Officer at Movers+Shakers. Performer, director, and the outsider advertising didn't see coming.
Twenty-plus years telling stories through music and movement on Broadway (Mary Poppins), TV (Conan, Dancing with the Stars), and on stages across the world. Award-winning writer, director, choreographer, and a pretty epic tap dancer. This is where I learned about getting an audience to feel something they can't scroll past.
Reel highlightsTwo performance clips below — open on YouTube to watch.
"Company" means two things. In theater, it's the ensemble you build a show with. In business, it's the thing you build to outlast the show. I co-founded Movers+Shakers to be both — an agency that moves at the speed of culture, built on the outsider's instinct: don't make it better, make it different. We became the #1 fastest-growing agency in America, were named one of Fast Company's Most Innovative Companies, and we wrote a new playbook for how brands earn love in the feed.
A brand collab that stopped thumbs and rewrote the rules on cross-brand cultural moments.
Redefining what entertainment looks like for brands, and for social.
Outdoor reimagined as a feed-first moment for Netflix's Your Place or Mine.
I came to advertising from the theater — which means I've never seen brand, culture, or creativity the way most people in this industry do. That outsider lens is the framework I've been developing in writing, on stages, and in a book-in-progress. Success doesn't transfer. Experience does.
Why experience transfers when success doesn't.
A field guide for the career-changers, category-switchers, and quiet rebels who suspect their weird background isn't a bug — it's a feature. Three parts: the mindset, the method, the hustle.
Keynotes, workshops, fireside chats. I speak to marketers, founders, and creative teams about winning in the feed, entertainment-first storytelling, and why your weird background isn't a bug, it's a feature.
Collaborations, keynotes, book chapters, coffee in Santa Monica — I read every message.
